University of the West of Scotland
As Scotland’s newest university, UWS focuses on vocational and skills-based programmes of study.
Back in 2008, they asked us to create a printed suite of recruitment materials to serve as their primary marketing for prospective students. We’ve been working together ever since.
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www.uws.ac.uk
www.armandoferrari.co.uk
www.robertbrady.co.uk
Conceptual evolution
The 2009 prospectus informally established a new visual language for the organisation. The project has since grown to include bound publications, direct mail and merchandise.
Our original creative strategy evolved into what’s now the 2012 prospectus – a course catalogue and magazine supplement joined by an open ended slipcase.
Outside the classroom
The magazine features articles by west coast writers on music, food, nightlife and finance alongside in-depth interviews with students.
Highlighting campus life beyond the standard academic experience, the publication now presents a more generous subject offering by fusing the formerly separate components.
Recently there’s been a 65% increase in applications, which is 30% above the national trend. So we’re quite proud of the positive response they’ve received from candidates and other educators.
This year the paper for the prospectus was carbon off-set by Howard Smith Paper Co. saving 14625 kg of CO2. The equivalent of taking 3.6 cars off the road for a year.
UWS have embraced our collaborative approach and thoroughly involved themselves with every aspect of the process. Their willingness to creatively engage their audience has resulted in a long-term affiliation based on mutual trust.
