Trongate 103
Housed in a six-story former Edwardian warehouse, Trongate 103 is Glasgow’s newest arts resource centre.
We were hired to visually define the redeveloped building as a destination and communal home for its partner organisations.
The brief: create an identity and logotype, followed by a website, marketing material, interior signage and wayfinding. Our response: a logo that operates on multiple levels, in a range of treatments.
The dot-matrix typeface functions as both logical grouping and abstraction – each particle in the word ‘gate’ is a miniature icon.
This lets the marque easily adapt to varying levels of focus and magnitude, whereby closer inspection uncovers a deeper level of meaning and detail.
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www.trongate103.com
The bespoke logotype
/ Top
Detail of the icons that comprise the typeface
Two weights of the typeface were developed
The full set of icons
Letterhead
Comp slip and business cards
This leaflet was created prior to the building opening
The main entrance to the centre
The internally-lit globes rotate
Internal wayfinding signage
Detail
