Schuh
Schuh are a Scotland-based high street retailer with 55 stores across the UK.
Recently we’ve worked on several point-of-sale campaigns that visually represent the brand as a whole. We also created an animated promo that sets it all in motion.
Our work’s been more about feeling than message — the distinctive combination of copy, artwork and photography reinforces the brand’s simple offer of fashion-forward unisex footwear.
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www.schuh.co.uk
www.armandoferrari.co.uk
www.briansweeneyphotography.com
We worked with photographer Armando Ferrari on these images
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Styling by Lindsay Lees
Behind the scenes on the shoot
Final images were combined with graphic treatments
The Spring/Summer Collection was split across three themes with distinct graphic styles
These images were used in-store throughout the UK
We worked with photographer Brian Sweeney on these images
The photos were used as part of an in-store brand awareness campaign
Behind the scenes on the shoot
Typographic treatment
Images and graphics combined
These compositions were used in-store throughout the UK
Animated promo video