Mini McGhee

Using vintage handcraft techniques, Mini McGhee are knitters of contemporary cushions, baby blankets and nursery accessories.

Founder Nicola McGhee sought our help in defining the brand, simply and economically. The graphic mark features elegant type underscored by a single stitch – as if to begin a story.

Compliment slips and swing tags are debossed with clear varnish, and the direct mail brochure combines paper construction with coloured ribbon binding.

These well proportioned and detail-laden particulars will develop into a full range of material as the company continues to grow.

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www.minimcghee.com