Laurence King Publishing
Lawrence King Publishing are one of the world’s leading publishers of books on the creative arts – their contribution to thought and practice is undeniable.
So far we’ve designed two books for them: Window Display: New Visual Merchandising by Tony Morgan and New Packaging Design by Janice Kirkpatrick.
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www.laurenceking.co.uk
Foreword
Recalling the display of consumer goods in
retail environments, the front and back covers ofNew Packaging Design reference the grid-based layout within.
The 3D render of stacked boxes, embossed with spot varnish, gracefully reflects the projected title.
Chapters and sections
A strong modernist aesthetic underpins New Packaging Design – the heavily formalised typographic treatment anchors a huge diversity
of photos.
To allow 30 percent more copy space for the translation of foreign language editions, a crafts-based approach formed the basis of our design.
Window Display relies on sparse text and large fashion-inspired imagery to evoke feelings of movement. The right page full-bleeds help propel the reader, subtly recreating the sensation of walking and window-shopping.
Recalling the display of consumer goods in
retail environments, the front and back covers ofNew Packaging Design reference the grid-based layout within.
The 3D render of stacked boxes, embossed with spot varnish, gracefully reflects the projected title.
Chapters and sections
A strong modernist aesthetic underpins New Packaging Design – the heavily formalised typographic treatment anchors a huge diversity
of photos.
To allow 30 percent more copy space for the translation of foreign language editions, a crafts-based approach formed the basis of our design.
Window Display relies on sparse text and large fashion-inspired imagery to evoke feelings of movement. The right page full-bleeds help propel the reader, subtly recreating the sensation of walking and window-shopping.
Afterword
Our role in both projects was somewhat non-conceptual – each book is constructed around strict layouts that involved a markedly technical approach to design.
Besides the pronounced graphic sensitivity indicative of our craft, past experience in photography, interior design and 3D-modeling allowed us to pull this off. This diverse skill set informs everything we do.
“…the most modest packs often have the greatest and strangest stories to tell.” – Janice Kirkpatrick
Our role in both projects was somewhat non-conceptual – each book is constructed around strict layouts that involved a markedly technical approach to design.
Besides the pronounced graphic sensitivity indicative of our craft, past experience in photography, interior design and 3D-modeling allowed us to pull this off. This diverse skill set informs everything we do.
“…the most modest packs often have the greatest and strangest stories to tell.” – Janice Kirkpatrick
