Going Viral Read More

Initiated by The British Society of Immunology, Going Viral is the collaborative work of six artists and four immunologists as they explore the themes based around the functions of the body’s immune system. The identity centres around the creation of a unique avatar for every visitor to the website.

These avatars spread and mutate to represent the physical and virtual spread of the project. Exclusive avatars are also created using the numeric characteristics of printed collateral.

Initiated by The British Society of Immunology, Going Viral is the collaborative work of six artists and four immunologists as they explore the themes based around the functions of the body’s immune system. The identity centres around the creation of a unique avatar for every visitor to the website.

These avatars spread and mutate to represent the physical and virtual spread of the project. Exclusive avatars are also created using the numeric characteristics of printed collateral.

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