Arthritis Care
Arthritis Care commissioned us to develop material for a campaign-based recruitment programme.
To fight misconceptions about the condition and enlist volunteers, our client needed to connect with a younger audience.
Images of hands became the primary visual driver of the campaign. The straightforward typographic style brings the message to life by reinforcing a simple yet powerful call-to-action.
Originally Scotland-wide, this hugely successful campaign was eventually rolled out to the rest of the UK.
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www.arthritiscare.org.uk
www.briansweeneyphotography.com
Brian Sweeney worked with us to create these simple but powerful images
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The cover of the campaign booklet
The range of images is used throughout to reinforce the message
The booklet outlines a story with background info, individual quotes and response section
Pink thread binds the booklet and sparks curiosity
The poster campaign
Behind the scenes on the photoshoot
