Scottish Recovery Network
Scottish Recovery Network is a charitable organisation with a clear message: People can and do recover from the most serious mental health problems.
Before coming to us, they’d done very little marketing – this allowed us to firmly establish an innovative method of communication within their sector from the beginning.
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www.scottishrecovery.net
Finding meaning
Initially we undertook an illustrative style within a range of material – flyers, the Journeys Of Recovery booklet and a bound government report.
Quotation-based content was combined with abstract visual cues that not only replace traditional photography, but also represent the idea of positive progression – the dynamic upward stroke implies a forward journey, from darkness to light.
Initially we undertook an illustrative style within a range of material – flyers, the Journeys Of Recovery booklet and a bound government report.
Quotation-based content was combined with abstract visual cues that not only replace traditional photography, but also represent the idea of positive progression – the dynamic upward stroke implies a forward journey, from darkness to light.
Inspiring hope
As our working relationship progressed, market research drew attention to the lack of photography and visual narrative.
We answered by incorporating images of the spaces people inhabit in their daily lives.
These photographs of everyday environments
were sourced from various community members, suggesting the concept of travel in the process
of recovery.
As our working relationship progressed, market research drew attention to the lack of photography and visual narrative.
We answered by incorporating images of the spaces people inhabit in their daily lives.
These photographs of everyday environments
were sourced from various community members, suggesting the concept of travel in the process
of recovery.
Full suite of SRN marques
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Scottish Recovery Indicator 2 Marque
The primary SRN identity
The Highland Recovery identity
The Recovery Roadshow
The National Gathering identity
SRI 2 Identity Guides
Main SRN letterhead
The first job we produced for SRN
Abstract illustrations refer to ideas of journey and recovery
This report details the success of the SRN approach
This booklet represents the organisations first mission statement
Photography is used to communicate ideas of journey and recovery
The Recovery Roadshow leaflet/poster
A poster was produced for each destination, featuring an image from the area
The invitation for the SRN National Gathering
Pop-up banners
