Cruise
Based in Glasgow, Cruise is a high street fashion retailer with 11 boutiques across the UK. They asked us to improve the profile and perception of the brand without altering the identity, which was already in place.
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www.cruisefashion.co.uk
www.juliakennedy.com
New directions
The first round of seasonal look-books included an opulent press folio, its matching customer booklet and a jeans collection brochure.
Coinciding with the launch of several new in-store imprints, all three pieces found new ways to bolster the brand.
Seduced by style
Driven by a moody and sophisticated photo-narrative, the large format folio combines noir photography by Julia Kennedy with a highly refined typographic treatment.
Visually striking, the piece stands out from mainstream trade collateral and commonplace magazine spreads.
Communication of quality
We continue to work with Cruise developing the brand with identity guidelines, retail collateral and advertising materiel – our relationship continues to grow as we discover effective ways to fulfil
their needs.
Practical, economic and creative – our commitment lies in building the brand from
every angle.
