Our relationship with EuroStemCell began when they approached us to develop marketing material for their Summer School Conference. The brief was to broaden the appeal of the event and to move away from the specifically 'science' look of all their previous material. The lack of high quality imagery for this project allowed us the opportunity to develop a strong graphic approach, making visual plays on the iconography at the core of the subject. The original material was very successful and we were asked to extend the scope of our involvement with the organisation. This has led to a number of marketing campaigns, learning tools, exhibitions and most recently, the redevelopment of their core identity and website.