ADF approached us when they identified the need to develop their identity in order to reposition themselves as a more creative and innovative practice yet not compromise their existing reputation as a highly effective and reliable firm. The new logotype has formal and precise qualities whilst containing an element of deconstruction that exposes the underlying structure of the letterforms. In addition to the logotype, we have produced a full stationery set, digital templates, a website and a brochure. We worked with photographer Armando Ferrari to produce the library of images, which are used within the website and the brochure.





