Our creative strategy for UWS has evolved into what's now the 2011 prospectus: a bound course catalogue and magazine supplement are joined by an innovative fold-out dust jacket. Photographer Armando Ferrari continues to play a crucial role, and we've crossed over into content development with help from magazine editor Stacey Hunter. Featuring articles on music, food, nightlife and finance by west coast writers alongside in-depth interviews with students, the magazine reveals a fresh take on personal perspectives. By shifting the thematic focus towards student life and highlighting social/cultural aspects alongside standard academic info, we've prepared a more generous subject offering by fusing these formerly separate components. Recently there's been a 65% increase in applications, which is 30% above the national trend, so we're quite proud of the positive response they've received from candidates and other educators. UWS have embraced our collaborative approach and thoroughly involved themselves with every aspect of the process. We welcome the opportunity to work with such an enthusiastic client, and their willingness to creatively engage their audience has resulted in a long-term affiliation based on mutual trust.